Agus at Supermarket Trade Show 2017, Tokyo, Japan

Japan has become an important market for European producers. Current trends in Japanese food and beverage market indicate that there will be increasing opportunities for European producers in the future as Japanese consumption patterns are becoming more westernized. Japanese consumers have a strong demand for high quality imported food and beverages, which makes Japanese market perfect for such products as Hello Day!®
In February 2017 Agus took part in Supermarket Trade Show in Tokio. Every year SMTS is attracting more and more visitors and exhibitors from all over the world. In 2016, the exhibition was attended by more than 90 000 visitors, 6% more than a year before. At the international trade show exhibitors and visitors from food industry meet up to exchange information, introduce new products, services and trends. During the exhibition Agus presented its cereal products Hello Day!® including its health and wellbeing varieties FIT, FOCUS, GLAMOUR and ENERGY, as well as its new indulgence line CRYSTAL®. Our presence there strengthens our position on the international market and builds new business opportunities.