The name Magico comes from the combination of the English words magic and coconut, while in Italian, the word simply means… magic [Italian: mà· gi· co]. The star is the perfect symbol. It is very simple yet irregular, and a little diagonal is more dynamic and unique. This creative approach encourages consumers to enjoy pleasurable moments, teleporting them to magical places.

Magico attracts a wide target audience: not only generation Z typical for this category, but also millennials, generation X and baby boomers. It expands to new occasions and segments, like prioritizing experience over materialism and escaping from daily routine, as well as sharing a magical journey with friends or cross generation.