Agus showcases brands at Gulfood’s 30th anniversary

Agus, a renowned player in food and beverage business, is set to participate in the prestigious 30th edition of Gulfood, the world’s largest annual food and beverage sourcing event, held on 17-21 February 2025 in Dubai, United Arab Emirates. It will focus on its exceptional dairy portfolio, including Royal Milk, Milky and Majestic. This milestone event […]
Agus’ Hello Day! Magico effect at SIAL Paris 2024

Food and beverage firm Agus will once again showcase at SIAL Paris, from October 19–23 at the Parc des Expositions de Paris-Nord Villepinte. This edition is extra special, as it provides a great opportunity for a double anniversary celebration and the promotion of its latest beverage indulgence, Hello Day! Magico. The brand’s name has a […]
Agus’ Hello Day! Magico hits European shelves

Agus, a food and beverage company, continues its growth trajectory with its Agus Horizon 2048 initiative. The latest milestone is a European launch of the company’s innovative beverage indulgence, Hello Day! Magico. This new offering – available at Netto, Kaufland and other leading retailers and distributors – aims to delight consumers while underscoring the company’s […]
‘Consumers are constantly looking for novelties’: Agus on expanding in the Middle East, trade challenges and category diversification

“Recent years have been extremely challenging for the dairy sector,” opens Jaroslaw Banda, the company’s communications director. “Volatility in dairy prices, as well as increase in energy costs, geopolitical tensions, changes in transportation and environmental guidelines are all relevant here. “Dairy sales in 2023 and the beginning of 2024 have been characterized by a significant […]