Inspired by American farmer’s market and French le marché, Hello Day! represents delicious yet healthy and low processed beverages and snacks. Brand’s visual identity features colorful awnings that naturally evoke the idea of traditional grocery market offering food directly from farmers. Slogan, Hello Day! Change Your Life!, reflects Agus’ commitment to inspiring consumers to rethink their eating habits, daily choices, and environmental mindset, encouraging positive changes in both lifestyle and perspective.